State Lotteries
Allwyn North America is an operator, supplier, and business partner for North American lotteries. We strive to increase the revenue for education and other good causes with a strong focus on responsibility and player safety.
Illinois
Allwyn North America is the operator of the Illinois Lottery. Working closely with the Department of Lottery, we aim to responsibly maximize lottery funding to the State while giving players the opportunity to play and win. We develop and market lottery products, grow the Illinois Lottery’s player base, and optimize the player’s purchase journey across the retail and digital landscape to grow essential funding to support education and other good causes in Illinois.
67%
of IL residents 18+ play the lottery regularly
7K
Approx. number of participating retailers
1.6m
physical tickets scanned via Illinois Lottery app each week
#1
in U.S. lottery
draw-based game sales online
$870m
in record returns to the State in FY23.
67%
of IL residents 18+ play the lottery regularly
7K
Approx. number of participating retailers
1.6m
physical tickets scanned via Illinois Lottery app each week
#1
in U.S. lottery
draw-based game sales online
$870m
in record returns to the State in FY23.
Games we offer
Powerball® with Power Play® - This multi-state draw-based game gives players the chance to win a life-changing jackpot three times a week.
Mega Millions® with Megaplier - This multi- state draw-based game gives players the chance to win a life-changing jackpot twice a week.
Lotto with Extra Shot™ - Touted as the “Original Illinois Millionaire-Maker,” this draw game is only played in Illinois. It draws three times a week, and the jackpot starts at $2 million.
Lucky Day Lotto® plus EZmatch® - This twice-daily draw game gives players a chance to win jackpots that start at $100,000.
Pick 3 plus FIREBALL™ - This twice-daily draw game requires players to select three numbers for a chance to win up to $500.
Pick 4 plus FIREBALL™ - This twice-daily draw game requires players to select four numbers for a chance to win up to $5,000.
Fast Play™ - Fast Play is a draw-based game that features a variety of price points and playstyles, with set top prizes or progressive jackpots that grow as more tickets are sold.
Instant Tickets - Also known as “scratch-offs” or “scratchers,” these games are sold in retail stores at a variety of price points, ranging from $1 to $50, and feature a wide range of play styles, ways to win, and top prizes.
EZ Match is a trademark of IGT Global Solutions Corporation.
Making a difference
In the most recent financial year (FY23) we helped the Illinois Lottery
generate record net income of $870 million for the State of Illinois.
Major procurement opportunities
Thank you for your interest in doing business with Allwyn North America.
Allwyn North America and the State of Illinois provide opportunities to do business in support of the Illinois Lottery. Any procurements by Allwyn North America for the Illinois Lottery will be listed below. For procurements by the State of Illinois, please see Illinois BidBuy.
- Request for Proposal
- Appendix A – Private Manager Agreement Incorporated Terms
- Appendix B – Company Information Survey
- Appendix C – Staffing and Compensation Proposal Template
- Appendix D – Live Assignment
- Appendix E – FY19 1H IL Lottery Media Pricing Exercise Template
- Appendix F – 1H Foundation Overview
- Appendix G – Case Study Input Template
- RFP Part 1 Q&A
- RFP Part 2 Q&A
- List of Part 2 Agency Finalists
- Notice of Media Agency Planning and Buying Services Award
We provide technology, games, and services to build lotteries of the future
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© 2023 Allwyn North America, All rights reserved
200 W. Jackson Blvd.
Suite 1100
Chicago, IL 60606
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© 2023 Allwyn North America, All rights reserved